Royal Ahrend — “Meet the Desk That Breathes” Blog Post

A mock blog post written for Royal Ahrend, a Dutch furniture company, during my study abroad semester in the Netherlands. The core of the assignment was the break into a foreign market, which in our case was India, with a new product and all the steps needed to implement it successfully.

This piece promotes a product my team created, the air-purifying Breathe desk. It addresses indoor air quality (IAQ) challenges in Indian workspaces — combining original research, brand storytelling, and a B2B content strategy to connect product innovation with real-world health and productivity data.